| Marketplace
Need
"The
reliability of America's power grid is increasingly threatened while the technologies
needed are delayed in commercial deployment", reported EPRI in October 1999.
Distributed generation (DG) technologies fill that need. DG offers smaller dispersed
systems that can help ensure the reliability of America's power grid while successfully
competing with central station generation. DG technology applications abound and
are anticipated to play an increasing role for business to effectively manage
their future energy needs; however, near term deployment of emerging technologies
is crucial to broad based market acceptance.
Technology
Distributed
generation is defined, for purposes of this Consortium, as onsite or near-site
power generation of less than 25 MW. High energy efficiencies are possible for
installations that supply both power and use the waste heat to meet the heating
or cooling needs of a customer. The Consortium has joined DOE's Office of Power
Technologies in a program that will encourage the deployment of smaller packaged
or pre-engineered DG systems complete with heat recovery.
A
wide range of power generation technologies are commercially available or are
currently emerging that could meet the needs of industrial, institutional, and
large commercial customers. The portfolio of technologies that will be supported
in this program includes emerging technologies such as microturbines, fuel cells,
and diesel conversions, as well as conventional natural gas engines and combustion
turbines.
These
technologies address applications such as primary power, peak-shaving, combined
heat and power, premium power, and others.
Customer
Benefits
Natural
gas DG technologies offer customers: increased source energy efficiency, energy
management cost reductions, lower environmental impact on a source basis, and
increased power quality, reliability, and energy security benefits.
Market
Segmentation
The
industrial market for combined heat and power is currently in paper, chemicals,
petroleum refineries, food, and metals, which is also accounts for most of the
current steam usage. Non-traditional industries such as rubber and plastics, printing
and publishing, pharmaceuticals, fabricated metals, metal plating, coatings, and
electronics also offer a large potential for DG.
Commercial
building cooling heating and power (BCHP) installations are mostly concentrated
in universities, district energy utilities, government facilities, hospitals,
health clubs, airports, commercial buildings, hotels, and laundry facilities.
Peaking, power quality, and back up power applications are more site-specific
markets and need to be explored locally.
Market
Potential
The
GRI 2000 Baseline Projection for DG capacity additions for equipment under 25
MW in size indicated that gas load potential is expected to grow from a baseline
of 1,207 TBtu's to 1,878 TBtu's by the end of 2015 for an average growth rate
of about 4% per year. The CHP applications are forecasted to grow about three
times the average growth rate and currently make up almost 90% of existing installations.
The top ten states by DG market potential include: CA, NY, NJ, MA, PA, IL, TX,
CT, MI, and OH according to recent DOE study.
Program
Goals
- To
equip consortia representatives with the information and tools needed to identify
opportunities and work with manufacturers and local trade allies to increase awareness
and market acceptance.
- To
conduct demonstrations in consortium service areas.
- To
achieve critical mass of DG technology acceptance within consortium service areas
to ensure that implementation of DG technologies can be sustained over the long
term.
Program
Plan
Market
Application Analysis: Optimum market applications will be identified for the leading
DG technologies and ideal customer profiles will be extracted for targeted demonstration
showcases and equipment configurations.
Installation
Database: Existing DG project installations will be surveyed to assess issues
encountered and verify economic and technical performance from the field. DOE,
AGA, GTI, state agencies, and utility members have on-going work in this area
that may be valuable in tracking demonstration and sales results.
Showcase
Demonstrations: DG demonstrations will be pursued in cooperation with DOE, equipment
manufacturers, and local trade allies. Leveraged funding for these sites will
be sought in collaboration with strategic partnerships with DOE and state organizations
for these demonstrations.
Sales
Channel Management: Formal partnerships will be established with equipment distributors
and strategic allies. Commercialization progress will be monitored within the
DG industry to provide the consortium with the most up to date information. A
website will be constructed and maintained to link members with national organizations
and local trade allies and their commercialization activities to provide a platform
for DG news, results, and program status.
Training
and Guidebooks: An applications manual will form the basis for training and reference
materials.
Screening
Tools: Economic screening tools will be evaluated for their effectiveness in identifying
and validating commercial opportunities.
To
Learn more about Distributed Generation, go to the DG
Consortium's web site.
|